About us.

Exercise Equipment Center is a premier fitness retailer with almost 30 years of experience in residential and fitness equipment commercial sales.

Since 1983 Exercise Equipment Center has been providing North Dakota and the upper midwest with the best in fitness equipment, service and repair. We pride ourselves in making sure the customer’s investment into their health is supported by the best products in the fitness industry.

Our Story

Exercise Equipment Center was started in by Tom Lundeen in October of 1983 in Minot, ND as a subsidiary of The Exercise Equipment Company out of Billings, MT. Within six months, Tom moved to a larger location on West Central Avenue in Downtown Minot and became North Dakota’s first independent specialty fitness retailer.

In the summer of 2000, Tom sold the business to Brian Nelson and Paul Laskowski. Tom continued to help the new owners in various capacities until buying the business back in March 2011. Tom’s son, Matt, purchased the business in 2012 with the goal to continue to provide the best products and services to meet client needs.

In early 2017, Matt partnered with Tana Trotter, owner and CEO of Proximal50 Life Center in Bismarck, ND. With a shared passion to provide services that encourage healthy living habits, Exercise Equipment Center and Proximal50 Life Center are able to combine and share resources with a commitment to better serve and help customers.